Highmark Residential will continue to build upon the company’s legacy of dedication to providing the highest level of service to residents, associates and investors focusing on hitting the “high mark” with every interaction. The rebranding to Highmark Residential will be accompanied by a redesigned website, logo, graphics, communications and correspondence. Highmark Residential will continue to be owned by an affiliate of Starwood Capital Group, a leading global private investment firm, which acquired the multi-family management platform in 2017.